WooFinance – Real Profit, Cash Flow & Financial Intelligence for WooCommerce

WooCommerce tells you revenue. WooFinance tells you what you actually kept.

After deducting product costs, payment gateway fees, shipping, and refunds, most store owners have no idea what they’re actually earning. WooFinance calculates your real net profit automatically — and forecasts your cash position for the next 30, 60, and 90 days. Plus an AI Financial Assistant that reads your data and tells you exactly what to act on.

Landing Page: https://woofinance.webkodingtheme.com/
WP Admin Demo: https://woofinance.webkodingtheme.com/wp/wp-login.php
Login: demo / demo — navigate to WooCommerce > WooFinance

WooCommerce built-in reports show revenue — not profit

The default WooCommerce Analytics dashboard adds up your order totals and calls it “revenue.” But it has no concept of what those orders actually cost you: no product COGS, no gateway fees, no shipping deductions, no refund adjustments. You’re flying blind. WooFinance fixes this by running every order through a full P&L calculation and surfacing your real net profit — the number you can actually spend.

Profit & Loss Dashboard

Six KPI cards show net profit, gross profit, total revenue, total COGS, gateway fees paid, and average margin — all with period-over-period delta chips so you instantly see whether you’re trending up or down. Profit Analysis goes deeper: per-product and per-category breakdown with margin tier chips (Excellent ≥35% / Good ≥20% / OK ≥10% / Low <10%). Click any product to open a drilldown modal with order-level detail.

Cash Flow Forecasting — Only in WooFinance

WooFinance is the only WooCommerce plugin that forecasts your future cash position. The Weighted Moving Average (WMA) engine gives more weight to recent periods so projections adapt quickly to your store’s trajectory. Outliers are removed via the IQR method and 80% confidence interval bands are generated via bootstrap resampling. A Confidence Score (0–100) tells you how much historical data backs each projection.

AI Financial Assistant

WooFinance’s AI Assistant reads your real profit data and generates 3 actionable insights specific to your store — margin opportunities, cost spike alerts, cash flow risks. A natural-language Q&A interface is also available on every WooFinance admin page so you can ask questions like “which product has the worst margin?” and get an instant answer.

Fully GDPR-compliant: opt-in only, disabled by default, requires explicit consent, and only sends data to OpenAI when you enable it. Privacy policy content is registered automatically via wp_add_privacy_policy_content(). Bring your own OpenAI API key — no markup, no middleman.

COGS Management

Set cost prices per product or per variation, with optional effective_from dates for time-series cost tracking. Bulk import via CSV with a pre-filled template download. Migrating from the WooCommerce Cost of Goods plugin? WooFinance reads _wc_cog_cost meta automatically so your existing data carries over.

Expense Tracker

Log operating expenses — advertising, hosting, tools, salaries — with recurring frequency support (daily, weekly, monthly, yearly). Expenses are distributed proportionally across reporting periods so your net profit is always accurate regardless of the date range you’re viewing.

Accounting Software Exports

WooFinance exports in the exact import format of 8 platforms. Every export includes refund credit-note rows:

• Xero — Line-item invoices (ContactName, InvoiceNumber, DD/MM/YYYY, AccountCode 4000)
• QuickBooks Online — Line-item invoices (*InvoiceNo, *Customer, MM/DD/YYYY)
• FreshBooks — Invoice CSV (Invoice #, Client, Date, Item, Quantity, Rate, Tax)
• Zoho Books — Customer Name, Invoice Date, Invoice Number, Item Price, Tax%
• Wave — Income transaction format (Date, Description, Amount, Currency)
• Sage Business Cloud — SI/SC transaction format with credit notes
• DATEV — EXTF Buchungsstapel v7 (Windows-1252, Konto 8400/Gegenkonto 1200)
• Wafeq — UAE/KSA invoice CSV with credit notes

Unit Economics

AOV with distribution histogram, Customer LTV, estimated CAC with payback months, Repeat Purchase Rate, and CLTV/CAC ratio. RFM Segmentation automatically classifies customers into Champions, Loyal, At Risk, and Lost. Monthly cohort retention heatmap shows how each customer vintage performs over time.

Technical Highlights

• WooCommerce HPOS compatible — wc_get_orders() throughout
• PHP 7.4+ with strict types; clean OOP architecture
• WordPress multisite compatible
• 24-hour intelligent profit cache, auto-invalidated on order update
• No external dependencies — Chart.js bundled locally
• Full i18n — .pot file included
• WP REST API endpoints for Power BI / Excel integration
• wp_nonce, capability checks, full sanitization throughout
• Custom woofinance_viewer role for staff read-only access

Requirements

WordPress 5.8 or higher  |  WooCommerce 6.0 or higher  |  PHP 7.4 or higher

Support

Developed and maintained by Webkoding. Support is provided through the Envato item comments section and by email at support@webkoding.com. We typically respond within 24 hours on business days. Full documentation is included in the plugin package (docs/ folder).

License

Regular License — Single end product (one store) not charged to end users.
Extended License — Single end product charged to end users.

Full terms: Envato Standard Licenses.

Changelog

v1.0.0 (2026-05-13)
– Initial release
– P&L Dashboard with 6 KPI cards and period-over-period deltas
– Profit Analysis (per-product, per-category, drilldown modal, margin tiers)
– COGS Management with bulk CSV import and time-series cost prices
– Cash Flow Forecasting (30/60/90d WMA, confidence score, IQR outlier removal)
– Expense Tracker with recurring frequency support
– Tax/VAT Report with 6-month trend chart
– 8 Accounting Software Exports (Xero, QuickBooks, FreshBooks, Zoho, Wave, Sage, DATEV, Wafeq)
– Unit Economics (AOV, LTV, CAC, RPR, RFM segmentation, cohort retention heatmap)
– AI Financial Assistant (optional, bring your own OpenAI API key)
– HPOS compatible, Multisite compatible, Full i18n, WP REST API