ProfitPulse – WooCommerce Profit Calculator

ProfitPulse — WooCommerce Profit Calculator | Track Costs, Margins & Profit in Real Time

ProfitPulse is a powerful WooCommerce profit calculator plugin that brings full profitability visibility to your WordPress store. Set product costs (COGS), track real-time margins, refunds, and generate advanced profit reports — all from your WooCommerce dashboard.

Stop guessing and start knowing exactly how much profit every product and every order generates.

Whether you sell physical products, digital goods, or subscriptions — ProfitPulse gives you the clarity you need to make smarter pricing decisions and grow your bottom line.

Why Choose ProfitPulse?

• Real-time profit tracking for every WooCommerce order
• Per-product & per-variation cost management (Fixed, Percent, or Inherited)
• Refund analytics with automatic net revenue calculation
• Beautiful profit reports with interactive charts & period comparison
• Inventory valuation showing stock value at cost and retail
• CSV & PDF export for bookkeeping and analytics
• Email digest — weekly/monthly profit summaries to your inbox
• Smart alerts — profit threshold & low-stock notifications
• Slack & Discord webhook integration
• HPOS compatible — works with WooCommerce High-Performance Order Storage
• REST API & Webhooks for external system integration
• Developer friendly — extensible with WordPress filters
• Performance optimised — meta preloading & smart report caching
• Translation ready — full i18n support

Profit Reports & Analytics

Navigate to ProfitPulse → Reports to access a powerful analytics dashboard built specifically for WooCommerce store owners.

• Revenue Tracking — Total revenue across any selected period
• Total Refunds — Track refunds across orders and products
• Net Revenue — Automatically calculated as revenue minus refunds
• Total Cost — Cost of goods including shipping, handling, and advertising
• Total Profit — Your real earnings after all deductions
• Average Margin — Store-wide profit margin percentage
• Orders with Refunds — Count of refunded orders in the selected period

Inventory Summary

ProfitPulse also includes a store inventory overview inside reports:

• Inventory Value at Cost — Total stock value based on product costs
• Retail Inventory Value — Stock value based on product selling price
• Stock Units Count — Total number of items in inventory
• Potential Profit — Estimated profit if all stock sells at current prices

Advanced Report Controls

• Date Range Presets — Last 7 days, This month, Last quarter, Year to date
• Period Comparison — Compare current vs previous period with percentage change
• Category Filtering — Analyse profit by WooCommerce category
• Configurable Top Products Table — Choose which columns to display (Revenue, Cost, Refunds, Profit, Margin)
• Custom Top Product Limits — Show 5, 10, 25, or 50 products
• Timezone-aware reports using WordPress timezone
• Large store support with optimized report caching and time limits

Interactive Charts

• Profit Trend Chart — Daily revenue, cost, refunds & profit
• Top Products Bar Chart — Visual ranking of most profitable products
• Category Pie Chart — Profit distribution by category
• Cost Breakdown Chart — Compare costs, advertising, and profit
• Refund Trend — Daily refund tracking in reports

Per-Product Cost Management

Set product costs in three flexible ways to match your business model:

• Individual Product Settings — Configure costs inside the ProfitPulse tab in product edit screen
• Bulk Cost Manager — Export all product cost data as CSV, edit in Excel or Google Sheets, and re-import instantly
• Global Default Costs — Define fallback cost rules for products without overrides

Cost Fields Per Product & Variation

• Cost Mode — Inherit, Fixed, or Percentage of selling price
• Fixed Cost / Percent Cost — Per-unit cost of goods
• Shipping Cost / unit — Optional per-unit shipping cost
• Handling Cost / unit — Optional per-unit handling cost
• Advertising Cost / unit — Optional per-unit ad spend
• Cost History — Logged changes for auditing

For Variable Products, each variation has its own set of cost fields.

Order Profit Analysis

• Orders List Column — Cost and Profit columns added to WooCommerce orders list
• Sortable Order Columns — Sort by profit or cost directly in admin
• Order Edit Screen — Full per-item profit breakdown
• Bulk Export — Export profit data for multiple orders
• WooCommerce Analytics Integration — Cost and Profit columns in Analytics Orders report

Products List Enhancements

• Cost / Margin Column — Sortable column showing cost and margin %
• Smart Filters — Filter products without cost or with low margins
• Quick “Set Cost” row action

Calculation Settings

• Include Shipping
• Include Tax
• Include Fees
• Include Advertising Cost

Automation & Notifications

Email Digest

• Weekly or monthly automated profit summaries
• Custom recipient email
• Optional CSV attachment
• Send Test Email button

Profit Alerts

• Email alerts when profit goes above or below threshold
• Daily or weekly monitoring

Low Stock Alerts

• Alerts for high-profit products running low on stock
• Custom stock threshold and minimum profit requirement

Slack & Discord Webhooks

• Send reports and alerts to Slack or Discord
• Simple webhook configuration

REST API & Webhooks

• /wp-json/profitpulse/v1/products/{id}/profit-data
• /wp-json/profitpulse/v1/orders/{id}/profit
• /wp-json/profitpulse/v1/report

Automatically send order profit data to external systems via webhook when orders are completed or processing.

Developer Hooks & Filters

• profitpulse_cost
• profitpulse_cost_from_external
• profitpulse_profit_breakdown
• profitpulse_debug

Onboarding Wizard

ProfitPulse includes a 3-step setup wizard that helps configure cost settings, reports, and email digest in minutes.

Requirements

• WordPress 6.0+
• WooCommerce 7.0+
• PHP 7.4+
• Tested up to WordPress 6.7
• Tested up to WooCommerce 9.0
• HPOS compatible

Changelog

Version 1.2.0 — 2026-02-26

• Refund analytics added to reports
• Total Refunds card and per-product refund tracking
• Net Revenue calculation (Revenue − Refunds)
• Orders with refunds count added to reports and exports
• Refund comparison in period analysis
• Refund trend added to profit chart
• Inventory valuation summary added to reports
• REST API report endpoint now includes refund data
• Configurable Top Products table columns
• Customizable number of Top Products displayed
• Optional visibility toggle for Total Refunds card
• Timezone-aware report presets using WordPress timezone
• Report cache improvements and automatic invalidation
• Performance improvements for large date ranges
• Date range validation and maximum 365-day range
• Improved report export and digest data
• All new UI strings translatable and properly escaped

Version 1.1.0 — 2026-02-25

• Fixed infinite recursion on order edit page
• Fixed admin order screen loading issue
• Batch loading optimization for product categories
• Bulk Cost Manager performance improvements
• Reduced redundant database queries

Version 1.0.1 — 2026-02-17

• Cost column added to orders list
• Sortable Cost and Profit columns
• Order cost/profit caching for performance
• WooCommerce Analytics integration
• Orders report CSV export support
• Improved translation coverage

Version 1.0.0 — 2026-02-16

• Initial release
• Per-product cost management
• Profit reports with charts
• Email digest and alerts
• Bulk cost manager
• REST API and webhooks
• HPOS support
• Onboarding wizard
• CSV & PDF exports

Support & Documentation

• Documentation — Included with plugin
• Support Portal — https://teconce.ticksy.com/
• Response Time — Usually within 24 hours on business days

ProfitPulse is developed by Teconce LLC, an Envato Elite Author with 14+ years of WordPress development experience.